Connotative Advertising

"Innovation" connotes something brand new and exciting, appealing to a wide customer base, in this case, middle aged women desperate for the new best thing to halt the signs of aging.
"Proven" has connotations of reliability and something that is verified without a doubt, it doesn't just supposedly work (like so many creams on the market) it has been proven, persuading the reader to buy the product.

"Perfect" has connotations of something that is flawless in all aspects, something sought after in the aesthetics of skin. The faultless connotations of "Perfect" make product incredibly desirable.

"Dreams" has connotations of something impossible, in this interrogative sentence it suggests that in fact you can have this exceptionally gratifying aspiration of amazing skin. The lexical verb to "dream" applies to a wide customer base, as everyone has them, making the product appeal to the majority.