The adverb "beautiful" creates a luxurious atmosphere for the reader to imagine, the adverb connotes something incredibly desired and sought after, something considerably important when persuading a customer to part with a large sum of money, making it the perfect choice in adverb.
Another interesting lexical choice is the adjective, "amazing". The writer's main focus is to make this hotel stand out as superior to the hundreds of others, which has been executed perfectly by using an adjective with connotations of astonishment, convincing the customer that they will indeed be astounded with how luxurious this holiday destination really is.
Firstly, this piece is interesting in that from the outset a premodifier/adjective has been effectively used. "Gorgeous" illustrates a scenic lavish holiday destination, something extremely desirable when browsing for the perfect hotel.
This is then accompanied by another lexically intriguing adjective "unique", to advertise such a luxurious costly hotel the writer needs to make the reader feel like this experience is not available anywhere else, so "unique" a word that connotes something completely and undeniably individual, in a league of its own and one of a kind has been perfectly chosen.
Monday, 30 September 2013
Saturday, 28 September 2013
Connotative Advertising
"Innovation" connotes something brand new and exciting, appealing to a wide customer base, in this case, middle aged women desperate for the new best thing to halt the signs of aging.
"Proven" has connotations of reliability and something that is verified without a doubt, it doesn't just supposedly work (like so many creams on the market) it has been proven, persuading the reader to buy the product.
"Perfect" has connotations of something that is flawless in all aspects, something sought after in the aesthetics of skin. The faultless connotations of "Perfect" make product incredibly desirable.
"Dreams" has connotations of something impossible, in this interrogative sentence it suggests that in fact you can have this exceptionally gratifying aspiration of amazing skin. The lexical verb to "dream" applies to a wide customer base, as everyone has them, making the product appeal to the majority.
"Proven" has connotations of reliability and something that is verified without a doubt, it doesn't just supposedly work (like so many creams on the market) it has been proven, persuading the reader to buy the product.
"Perfect" has connotations of something that is flawless in all aspects, something sought after in the aesthetics of skin. The faultless connotations of "Perfect" make product incredibly desirable.
"Dreams" has connotations of something impossible, in this interrogative sentence it suggests that in fact you can have this exceptionally gratifying aspiration of amazing skin. The lexical verb to "dream" applies to a wide customer base, as everyone has them, making the product appeal to the majority.
Wednesday, 18 September 2013
Headline Homework
http://www.dailymail.co.uk/tvshowbiz/article-2424385/Rosie-Huntington-Whiteley-cuts-lonely-figure-returns-hotel-Jason-Statham-amid-split-rumours.html "Rosie Huntington-Whiteley cuts a lonely figure as she returns to her hotel
without Jason Statham amid split rumours" Firstly, being a Victoria Secrets model comes with a wide fan base from both females and males (of course) so by using her name (proper noun) from outset insures plenty of interest. This is equally as influential when her love interest "Jason Statham" is later mentioned, to have split with such a sought after women can only mean more interest from public.
http://www.dailymail.co.uk/tvshowbiz/article-2424458/Beyonc-spends-65-000-mansion-whilst-tour-Brazil.html "Beyoncé drops a staggering $65,000 to stay in an 18-bedroom mansion for 10 days during Brazilian leg of world tour" Once again, using Beyoncé's famous name (proper noun) from the outset creates a crowd of interest. Then to follow that, a duet of 2 concrete nouns in large quantity's, for example 18-bedroom sounds extremely luxurious and some may arguable ridiculous, which would make the reader want to read to see what reasoning could possibly be behind such diva-ish behaviour.
http://www.dailymail.co.uk/tvshowbiz/article-2424447/Golden-girl-Blake-Lively-steals-clinging-mustard-leather-dress-Gucci-event-Milan-Fashion-Week.html "Golden girl! Blake Lively steals the show in clinging mustard leather dress at Gucci event for Milan Fashion Week" The pre modifier "Golden" in "Golden girl!" Sparks curiosity, who is this "golden girl"? Then we see yet another proper noun used to rouse interest by using a well known name. Another intriguing aspect of this headline is the use of the verb "steal", that has usual connotations of negativity where as, in this headline it has quite the opposite which equates to an engaging composition of a headline.
http://www.dailymail.co.uk/tvshowbiz/article-2424236/Kim-Kardashian-gets-work-dressing-gown-filming-festive-special--resist-selfie.html "Kristmas come early! Kim Kardashian gets back to work in her dressing gown filming festive special... but can't resist a 'selfie' " What's striking about this headline is the manipulation of the noun "Christmas" to a celebrity's last name, which happens to be a famous women that has just had a baby with her famous other half, what can be more interesting than that? ay?
http://www.dailymail.co.uk/tvshowbiz/article-2424378/Katie-Price-confirms-police-arrested-somebody-theft-sexually-explicit-pictures.html "Katie Price confirms police made an arrest over theft of sexually explicit pictures" Katie Price (proper noun) is a well known ex-page 3 model, which comes with a crowed of interest whatever she does, but to have an provocative noun in the headline( "sexually-explicit pictures") only rouses more curiosity from the public.
http://www.dailymail.co.uk/tvshowbiz/article-2424198/Eddie-Murphy-model-girlfriend-Paige-Butcher-indulge-PDA.html "Surely you have a few rooms to do that in, Mr Millionaire? Eddie Murphy and model girlfriend Paige Butcher indulge in PDA " Firstly, the 2 proper nouns of the famous names once again cause a certain amount of curiosity as to what they were doing that was so affectionate, secondly the collective noun "few rooms" intrigues the reader of Eddie Murphy's wealth. This is followed by the joke noun "Mr Millionaire" to give the reader just a clue of how rich he really is.
http://www.dailymail.co.uk/tvshowbiz/article-2424458/Beyonc-spends-65-000-mansion-whilst-tour-Brazil.html "Beyoncé drops a staggering $65,000 to stay in an 18-bedroom mansion for 10 days during Brazilian leg of world tour" Once again, using Beyoncé's famous name (proper noun) from the outset creates a crowd of interest. Then to follow that, a duet of 2 concrete nouns in large quantity's, for example 18-bedroom sounds extremely luxurious and some may arguable ridiculous, which would make the reader want to read to see what reasoning could possibly be behind such diva-ish behaviour.
http://www.dailymail.co.uk/tvshowbiz/article-2424447/Golden-girl-Blake-Lively-steals-clinging-mustard-leather-dress-Gucci-event-Milan-Fashion-Week.html "Golden girl! Blake Lively steals the show in clinging mustard leather dress at Gucci event for Milan Fashion Week" The pre modifier "Golden" in "Golden girl!" Sparks curiosity, who is this "golden girl"? Then we see yet another proper noun used to rouse interest by using a well known name. Another intriguing aspect of this headline is the use of the verb "steal", that has usual connotations of negativity where as, in this headline it has quite the opposite which equates to an engaging composition of a headline.
http://www.dailymail.co.uk/tvshowbiz/article-2424236/Kim-Kardashian-gets-work-dressing-gown-filming-festive-special--resist-selfie.html "Kristmas come early! Kim Kardashian gets back to work in her dressing gown filming festive special... but can't resist a 'selfie' " What's striking about this headline is the manipulation of the noun "Christmas" to a celebrity's last name, which happens to be a famous women that has just had a baby with her famous other half, what can be more interesting than that? ay?
http://www.dailymail.co.uk/tvshowbiz/article-2424378/Katie-Price-confirms-police-arrested-somebody-theft-sexually-explicit-pictures.html "Katie Price confirms police made an arrest over theft of sexually explicit pictures" Katie Price (proper noun) is a well known ex-page 3 model, which comes with a crowed of interest whatever she does, but to have an provocative noun in the headline( "sexually-explicit pictures") only rouses more curiosity from the public.
http://www.dailymail.co.uk/tvshowbiz/article-2424198/Eddie-Murphy-model-girlfriend-Paige-Butcher-indulge-PDA.html "Surely you have a few rooms to do that in, Mr Millionaire? Eddie Murphy and model girlfriend Paige Butcher indulge in PDA " Firstly, the 2 proper nouns of the famous names once again cause a certain amount of curiosity as to what they were doing that was so affectionate, secondly the collective noun "few rooms" intrigues the reader of Eddie Murphy's wealth. This is followed by the joke noun "Mr Millionaire" to give the reader just a clue of how rich he really is.
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