This leaflet was writen by Bishops Waltham Action Group (BWAG) for the residence of Bishops Waltham. As the obvious purpose of this text is to influence the reader to write a letter of apposal (of a new store) to the City Council, the presence of imperatives are prominent, "write a letter today" is an instruction which stresses the importance of the matter as they are given no other option, accompanying this is the lack of politeness markers which creates the sense of comand making the text have propaganda like essences throughout. The adverb "today" after the imperatives screams urgancy, this being a title stuns the reader by first glance into the thought chain
what's so important i have to write a letter today? Not only does this cast the readers attension into the depths of the writing itself, but it makes the reader delve into another purpose of the text, the informing of issues in Bishop Waltham. By informing the reader it gives them the illusion of a sense of power of knowledge, by giving them this they feel they have the power to change the problem adressed in the text and are more likely to write the letter described. Next to this bold enlarged title designed to cling and draw in the readers focus, is a red clock. Pragmatically the colour red has connotations of danger this then attatches itself semantically into the readers memory of Bishops Walthams (BW) pending Sainsbury's, tagging itself to the connotation, so whenever the reader thinks Sainsburys in turn will think... danger! This use of semantics is designed to linger in the readers head, to slowly influence and indoctrinate them to think negatively and be more inclined to write a lettle of dissporoval.
Below is text adressed to the residence of BW, including clever choices of lexis "the real battle" not only is this clever as BW is a place of medival battles and is tied securaly to the residence sentamental emotions the word "battle" has stong connortaitons of destruction and grave loss, this isnt just a fight its a battle which is thought of as long tiresome and to no good comes out. This influences the reader to do the right thing they have been conditioned into as a human that such a cause of destruction is wrong, making them more likely to write a letter of apposal. Such uses of desfimism is cut with a short utterance breaking all rythem, "Our community has a voice." the use of persuasive pronoun "our" makes the BWAG appeal as a single person that each resident can create a relationship with instead of an organisation that appeals as cold which cant be seen as
one of us. The use of Short utterance breaks all flow of the text, this perhaps could be a symbol of the destruction that would be caused by introducing a major brand into a delicate town such as BW, clearly residence wouldnt want such a tragedy and would do anything in there power to change it, influencing them to use their own power to gain what they want.
Naturally our eye is then drawn to the bold interrogative sentence below. "Is this a chance worth taking?" No doteful resident wants their towns livelyhood up to "chance", a word with uncertain unreliable outcomes, mainly assosiated with gambling which creates a villan for the residence to direct their disgust at which happens to be Sainsburys, this use of a scapegoat like character can be used as a reason for the residence to be scared, and tpyically BWAG is portrayed as the hero which residence turn to, and in tern are influenced to vote from the people with the answers.